The Overton window is named after Joseph P. Overton, The theory states that an idea's political viability depends mainly on whether it falls within this range of acceptable opinions. It has historically been described as a spectrum from "more free" to "less free" with regard to government intervention to avoid comparison with the left-right political spectrum. Recently, however, it has been dragged into the polarized world we live in.
The Spiral of Silence is based on the idea that a social group or society in general might isolate, neglect, or exclude members due to the member's opinions.
Individuals have a fear of isolation, and this fear of isolation consequently leads to remaining silent instead of voicing opinions. Unfortunately, the assessment of one's social environment may not always correlate with reality. Public opinion is a process of formation, change, and reinforcement.
Joe Lehman continued Overton’s work after his death in 2003, being the man who actually coined the term “Overton Window.” It has been told that he “weaponized” it, setting up training sessions on the concept for other right-leaning think tankers. Joe Trevino, on the Overton Window, said “Step by step, ideas that were once radical or unthinkable—homeschooling, tuition tax credits, and vouchers—have moved into normal public discourse. The conscious decision to shift the Overton Window is yielding its results.”
Joe Lehman continued Overton’s work after his death in 2003, being the man who actually coined the term “Overton Window.” It has been told that he “weaponized” it, setting up training sessions on the concept for other right-leaning think tankers. Joe Trevino, on the Overton Window, said “Step by step, ideas that were once radical or unthinkable—homeschooling, tuition tax credits, and vouchers—have moved into normal public discourse. The conscious decision to shift the Overton Window is yielding its results.”
Here's a link to a presentation I made relevant to this topic.
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